Every brand has a beginning, and for Wheat and Love, this expo marks our very first step into the world. We come from Los Angeles — a city built on creativity and reinvention — but what we bring with us is timeless: the belief that food should carry both comfort and care.

Wheat and Love was created with a simple idea in mind: to bring love back to wheat. Every recipe we make is guided by tradition, patience, and quality ingredients. For us, baking isn’t just about the end result — it’s about the feeling you create when something is made by hand, with intention.

As first-time participants, we’re excited to share that spirit on a larger stage. We may be new to the expo floor, but our heart has been in the kitchen for a long time. Each baked good we create is meant to feel familiar yet special — the kind of food that invites you to pause, savor, and connect.

More than anything, this debut is about connection. We look forward to meeting people, sharing our story, and offering a taste of what Wheat and Love stands for. It’s not just about products — it’s about moments of warmth, and a reminder that tradition still has a place in today’s busy world.

Los Angeles gave us the courage to dream. Tradition gave us the foundation. Wheat and Love is where the two meet — and we can’t wait to begin this journey with you.

Because at Wheat and Love, everything we do is baked with tradition, and always served with love.