Speakers

Joel Mitchell is the Marketing Director at Professionals at Play, the parent company of Roxy Leisure and Pins Leisure, two of the UK’s leading experiential hospitality brands. With over 10 years at Roxy Leisure, Joel has been a key figure in building the brand from its first sites to a national portfolio of competitive gaming venues.

Now leading marketing strategy across the group, Joel is focused on brand growth, customer engagement, and navigating the evolving leisure landscape. His work includes launching UK-wide campaigns and introducing new customer-facing concepts like Star Pins. With several new sites opening in 2025, Joel continues to drive innovation and momentum at one of the country’s fastest-growing hospitality groups.