Speakers

Jonathan Fraser-Prinn is the Director of Bars at The Alchemist, the UK’s leading creative cocktail bars and restaurants brand. Since joining the business over 13 years ago, Jonathan has been at the forefront of redefining the guest experience through boundary-pushing cocktail innovation and immersive, theatrical bar service. His leadership has driven significant advancements across the company’s drinks offering, most notably with the creation of ‘The Dispensary’ - a bespoke interactive cocktail encounter with an automation system designed to enhance both speed and consistency without compromising on the theatrical elements that define The Alchemist’s DNA. Jonathan continues to shape The Alchemist’s growth and evolution, driving the brand’s expansion into international markets. His vision for the bar extends far beyond the cocktail glass, rooted in a belief that hospitality should be equal parts performance, craft and care.